Alzheimer’s Society

Worried about your memory?

In 2007, the Alzheimer’s Society commissioned materials for a public information campaign to be piloted in doctors surgeries in the South of England. The results were phenomenal. They received in excess of 9,000 written requests for information and calls to their helpline rose by 15%.

Based on this pilot’s success, the Alzheimer’s Society received further funding from the Department of Health and Pharmaceutical companies to roll out the campaign across England, Wales and Northern Ireland.

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